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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Ad Creation and Assets | - Ad extensions (assets)
|
| Topic 2: Search Campaign Fundamentals | - Account and campaign structure
|
| Topic 3: Keyword and Audience Targeting | - Keyword match types
|
| Topic 4: Measurement and Optimization | - Optimization techniques
|
| Topic 5: Bidding and Budget Management | - Budget optimization
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
What is the relationship between a client's paid result (an advertisement) and a client's organic search result?
- A. There is no correlation between paid results (the advertisements) and organic search result s.
- B. The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
- C. The better the organic search result, the higher the ad will be posted in order of paid result s.
- D. When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
Correct Answer: A π³οΈ
Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?
- A. By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.
- B. By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.
- C. By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.
- D. By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.
Correct Answer: D π³οΈ
Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?
- A. Henry can only have one exclamation point per line.
- B. Henry cannot use upper case letters in the content area.
- C. Henry can only have one exclamation point.
- D. Henry cannot advertise cars in Google AdWords.
Correct Answer: C π³οΈ
Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?
- A. Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
- B. Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
- C. Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
- D. Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
Correct Answer: A π³οΈ
John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?
- A. PPC models
- B. SEM based on web content
- C. CPM models
- D. SEO for good web content
Correct Answer: C π³οΈ
