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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Performance | - Attribution models and performance evaluation - Campaign reporting and analytics |
| Topic 2: Ad Formats and Creative | - Responsive display ads - Image and video ad formats |
| Topic 3: Audience Targeting | - Demographic and affinity audiences - In-market and custom intent audiences |
| Topic 4: Bidding and Optimization | - Conversion tracking and optimization - Smart bidding strategies |
| Topic 5: Display Advertising Fundamentals | - How Display campaigns work - Google Ads Display Network basics |
Google Display Exam Practice Test Sample Questions:
Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?
- A. Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
- B. Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.
- C. Robert's ad may be paused by Google because there's an abundance of keywords.
- D. Robert will generate more sales.
Correct Answer: A π³οΈ
Which of the following is a Google property where display ads are eligible to appear?
- A. MSN
- B. YouTube
- C. Yahoo
- D. Wonder wheel
Correct Answer: B π³οΈ
You are a consultant for the HKQ Company. They have hired you to help them create videos for YouTube. You advise them that one strategy they should consider is to use a promoted video for YouTube. Which one of the following is the best description of a promoted video?
- A. A promoted video is a video that YouTube will promote to its users.
- B. A promoted video is a paid video placement on YouTube.
- C. The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network.
- D. Users on YouTube will vote on a promoted video by choosing "like" or "dislike" buttons.
Correct Answer: C π³οΈ
Kelly is a Google AdWords manager for her company. She informs management that she would like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she would like to stay on large Web sites rather than YouTube. How large is the YouTube online presence?
- A. It is the largest the property on the Web.
- B. It is the second largest property on the Web.
- C. It is the third largest property on the Web.
- D. It is the fourth largest property on the Web.
Correct Answer: C π³οΈ
Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?
- A. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
- B. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
- C. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
- D. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
Correct Answer: A π³οΈ
