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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Optimization | 15-20% | - Bid Strategy Adjustments - Budget Optimization - A/B Testing - Performance Diagnosis |
| Topic 2: Measurement and Reporting | 20-30% | - Reporting Tools - Google Analytics Integration - Conversion Tracking - Data Interpretation - Campaign Performance Analysis |
| Topic 3: Display Advertising | 15-25% | - Display Network Strategy - Bidding Strategies - Audience Targeting - Ad Formats |
| Topic 4: Video Advertising | 15-20% | - Video Ad Formats - YouTube Strategy - Bidding and Targeting |
| Topic 5: Search Advertising | 20-30% | - Performance Optimization - Bidding and Budgeting - Keyword Matching - Ad Creation |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?
- A. Unlimited
- B. 25
- C. 30
- D. 2
Correct Answer: C π³οΈ
Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?
- A. The poorly designed site is showing that people are leaving the site because the colors are drab and boring.
- B. The tracking code doesn't work for blogs - only for static pages.
- C. All pages in the blog need to have the tracking code installed, not just the home page.
- D. The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
Correct Answer: D π³οΈ
Shelly is configuring conversion tracking for her website business. Each sell on her site is worth $35. If she wants to link the $35 sale to conversion, what field must she complete when she creates a new action?
- A. View-through conversion window value
- B. View-through conversion search de-duplication value
- C. Page security level
- D. Revenue for conversion field
Correct Answer: D π³οΈ
You are reviewing your return on investment for your Google AdWords and you believe you need to optimize your Google AdWords to improve your ROI. Which of the following strategies can best help your ROI?
- A. Reduce the cost of your ads by improving the quality score.
- B. Use the Google Content Network.
- C. Use keywords in your ad title and text.
- D. Create keywords for unadvertised parts of your website.
Correct Answer: A π³οΈ
Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?
- A. The poorly designed site is showing that people are leaving the site because the colors are drab and boring.
- B. The tracking code doesn't work for blogs - only for static pages.
- C. All pages in the blog need to have the tracking code installed, not just the home page.
- D. The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
Correct Answer: D π³οΈ






