About SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation - C_C4H260_01 Exam

SAP C_C4H260_01 Exam Description:

The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.

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SAP C_C4H260_01 Exam Syllabus Topics:

Topic	Details
Topic 1	Explain the concepts of Best Record and Score Builder capabilities Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud
Topic 2	SAP Commerce Cloud etc. Additionally know how to monitor integration errors Explain varous extensibility options and ways to implement them
Topic 3	Explain the concept of campaign categories and their actions Campaign and Journey Orchestration
Topic 4	Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports Outline the offer recommendations, product recommendations
Topic 5	Lead- and Account-Based Marketing Outline the options for extensibility
Topic 6	Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer Explain the technical foundation of segmentation
Topic 7	Explain the concept of the marketing calendar Setup Marketing Permissions Checks and configure workflows for business objects
Topic 8	Explain the data model and how to enhance the data model Explain the Account Based marketing process as well as the process of defining a new lead stage