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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Subscriber key and sendable data - Lists and Data Extensions - Segmentation and filtering - Importing and maintaining subscriber data |
| Topic 2: Tracking, Reporting and Automation | 15% | - Bounce and complaint management - Standard reports and analytics - Basic automation and triggered sends - Email performance metrics |
| Topic 3: Marketing Cloud Overview | 18% | - Legal and compliance requirements - Navigation and core platform concepts - Email Studio and application roles |
| Topic 4: Email Creation and Design | 26% | - Personalization and dynamic content - Email templates and best practices - Accessibility and rendering - Content Builder usage |
| Topic 5: Email Delivery and Testing | 15% | - Sender authentication and deliverability - Preview and test sends - Send classifications and sender profiles - A/B testing options |
Salesforce Email Essentials (EEB101) Sample Questions:
Question 1
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?
A. Filter Activity > SQL Query Activity > File Transfer Activity
B. Data Extract Activity > SQL Query Activity > File Transfer Activity
C. SQL Query Activity > Data Extract Activity > File Transfer Activity
D. Filter Activity > File Transfer Activity > Data Extract Activity
Question 2
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? Choose 2 answers
A. In Properties, check the "Is Sendable" option
B. Set the Email address column as Primary Key
C. Relate the Email Address to Subscriber Key
D. Set the column with Subscriber Key as Primary Key
Question 3
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
A. Preventing customers from opting out
B. Opting customers in automatically
C. Sending multiple emails in one day
D. Personalized recommendations
Question 4
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
A. Sender Profile
B. Delivery Profile
C. Send Classification
D. Send Definition
Question 5
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)
A. Terms and Conditions Policy
B. Company Website URL
C. Profile Center URL
D. Physical Mailing Address
Solutions:
| Question 1 Answer: C | Question 2 Answer: A,D | Question 3 Answer: D | Question 4 Answer: B | Question 5 Answer: A |
