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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What factors are involved in determining email deliverability?

A) Domain Keys
B) Whitelist
C) CAN-SPAM
D) Sender ID
E) Sender Policy Framework (SPF)

2. LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A) Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
B) Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
C) Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
D) Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.

3. Do hard bounces need to be removed from lists

A) False
B) True

4. LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

A) Update your Salesforce connector user permissions
B) Locate the relevant documentation and follow the steps to enable.
C) Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
D) Update your field mappings by going to Admin > Configure Fields

5. LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

A) Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
B) Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
C) Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
D) Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

Solutions: