Certification Path
The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Certification includes only one 1Z0-477 exam.
What is the duration of the 1Z0-477 Exam
- Length of Examination: 120 minutes
- Passing Score: 63%
- Number of Questions: 71
- Format: Multiple choices, multiple answers
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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam is related to Oracle Responses Marketing Platform Cloud Service 2017 Certified Implementation Specialist. This exam validates the ability to describe the Responses Data Model, create and manage contact lists supplemental tables and profile extension tables and It also deals with the ability to describe domain branding and domain delegation and gather initial account settings and configure personalization using built-in functions or Responses Personalization Language.
Oracle 1z1-477 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Responsys Data Model | 20% | - Manage supplemental tables and profile extension tables - Create and manage contact lists - Describe Responsys data model structure - Build filters, segment groups, and seed groups |
| Initial Configuration & Deliverability | 18% | - Account setup and activation - Subscription management configuration - Conversion tracking implementation - Domain branding and delegation |
| Creating and Managing Content | 15% | - Personalization using built-in functions - Create and manage documents - Dynamic content module configuration - HTML editing and responsive design |
| Campaigns and Forms | 17% | - Design and publish responsive forms - Create, test, and manage multi-channel campaigns - Campaign dashboard settings - Manage categories and link tables |
| Programs | 10% | - Design and build automation programs - Test and publish programs - Monitor and troubleshoot program flow |
| Integration: Interact Connect | 15% | - Data Gateway setup process - Configure Connect data import jobs - Set up Contact Event Data (CED) exports |
| Reporting and Analytics | 5% | - Analyze campaign performance metrics - Interpret standard reports and dashboards |






