About Oracle Responsys CX Marketing Platform 2020 Implementation Essentials - 1Z0-1032-20 Exam

Oracle 1Z0-1032-20 Exam Syllabus Topics:

Topic	Details
Topic 1	Implement Rapid Retargeter display campaigns Implement conversion tracking
Topic 2	Responsys Personalization Language (RPL) Configure Contact Event Data (CED) exports Create and manage documents
Topic 3	Manage Campaign Categories, Link Categories, and Link Tables Apply responsive design techniques to emails
Topic 4	Describe the Data Gateway Setup process Describe Responsys API scalability Design, manage, and publish programs
Topic 5	Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables Describe how Responsys integrates with technology partners
Topic 6	Configure campaign settings in the Campaign Dashboard Perform IP Warm Up and IP Ramp Up
Topic 7	Configure dynamic content modules Read, write, and edit HTML code for emails Creating and Managing Content
Topic 8	Configure personalization using Built-in Functions or Responsys Personalization Language Configure subscription management
Topic 9	Create, manage, and test campaigns Analyze and test programs Configure Connect jobs to import data
Topic 10	Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression Describe Responsys API Authentication
Topic 11	Develop important RPL directives Describe domain branding and domain delegation, and gather initial account settings

Reference: https://education.oracle.com/oracle-responsys-cx-marketing-platform-2020-implementation-essentials/pexam_1Z0-1032-20

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