Verified Marketing-Cloud-Email-Specialist dumps Q&As - 2022 Latest Marketing-Cloud-Email-Specialist Download
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NEW QUESTION 10
Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?
- A. Use images, not text, to improve email look and branding.
- B. Add a clear, brief, and urgent call-to-action.
- C. Send earlier in the day to give subscribers more time to check email.
- D. Include relevant preheader text in every email.
Answer: D
NEW QUESTION 11
A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?
- A. Send Preview
- B. Guided Send
- C. Test Send
- D. Send Email
Answer: D
NEW QUESTION 12
A file is received daily from the data provided to the account FTP this file is to be imported into the marketing clouds as soon as it arrives, the arrival time of these files varies by several hours from day to day what tool should be used to accomplish this.
- A. automation studio scheduled automation
- B. journey builder file
- C. journey builder import activity
- D. automation studio file drop automation
Answer: D
NEW QUESTION 13
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data.
Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. Email Address
- B. List Attributes
- C. Data Extension Fields
- D. Order History
Answer: A,B
NEW QUESTION 14
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
- A. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
- B. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
- C. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
- D. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
Answer: D
NEW QUESTION 15
A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?
- A. Create a Test data extension composed of the management team and Test Send to the Test data extension.
- B. Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.
- C. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
- D. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
Answer: D
NEW QUESTION 16
Which combination of audiences can be selected in the recipient section for a specific Send?
- A. Contacts or Audiences
- B. Lists and Data Extensions
- C. Lists or Data Extensions
- D. Lists and Audiences
Answer: C
NEW QUESTION 17
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems.
To remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Import unsubscribes into a data extension, then update status with a query.
- B. Create an automation triggered on unsubscribes from the other system.
- C. Import unsubscribes with the appropriate status into All Subscribers.
- D. Create a suppression workflow for the unsubscribed accounts.
Answer: C
NEW QUESTION 18
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used?
- A. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'" - B. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
- C. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- D. Create a Test data extension that contains the five content variations the two team members need to validate.
Answer: C
NEW QUESTION 19
What is an Automation Studio activity? (Choose 3)
- A. A/B Test Send Activity
- B. Triggered Send
- C. Transfer File Activity
- D. Wait Activity
- E. Send Email
Answer: C,D,E
NEW QUESTION 20
NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area and reuse it across other emails using content builder without writing any custom html.
- A. create an html content block and code the content by hand
- B. create a text content block that accommodates text
- C. create a free flow content block that accommodates text and images
- D. Create an image content block that accommodates pictures
Answer: C
NEW QUESTION 21
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers
- A. Change the file format from "comma separated value" to "tab delimited."
- B. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
- C. Ensure the name of the file in the Import Activity matches the file name on the FTP.
- D. Use the Import Wizard to point to rename the file on the FTP.
Answer: C,D
NEW QUESTION 22
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? (Choose two.)
- A. Include "HeroCTA" in the Link Tooltip field for each link.
- B. Add "Hero_CTA" to the Tracking Alias field for each link.
- C. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
- D. Include "Hero_CTA" in the filename for each Hero image.
Answer: B,C
NEW QUESTION 23
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
- A. Sending multiple emails in one day
- B. Personalized recommendations
- C. Preventing customers from opting out
- D. Opting customers in automatically
Answer: B
NEW QUESTION 24
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
- A. Data Extension Sharing Rules
- B. Date/Time Range for Access
- C. Shared Data Extension Permissions
- D. Manage Data Extension Policies
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION 25
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)
- A. Import all content up front, rather than piece by piece.
- B. Optimize the way content is stored with a naming convention.
- C. Create folders for each type of uploaded content.
- D. Plan for content to be used cross-channel, eliminating duplicates.
Answer: B,D
Explanation:
Explanation/Reference:
NEW QUESTION 26
Which is a benefit of Quick Send?
- A. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts.
- B. Quickly send multi-message campaigns to leads, contacts, or person accounts.
- C. Quickly send Salesforce emails to leads, contacts, or person accounts.
- D. Quickly approve Campaign Members for sending.
Answer: A
NEW QUESTION 27
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
- A. SQL Query Activity
- B. Audience Builder
- C. Filters
- D. Send Flow
Answer: C
NEW QUESTION 28
The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?
- A. Create an Image content block.
- B. Create an HTML content block.
- C. Create a Text content block.
- D. Create a Free Form content block.
Answer: D
NEW QUESTION 29
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers
- A. HTML developers are needed to build templates, but not emails.
- B. Templates provide the ability to create email messages using content blocks.
- C. Emails can be formatted for desktop and mobile without extra coding.
- D. One template can only be used for one email, maintaining brand standards.
Answer: B,C
NEW QUESTION 30
Which type of content can an email content box contain? (Choose 3)
- A. Smart Capture
- B. Static
- C. Dynamic
- D. A/B Testing
- E. Freelance
Answer: B,C,D
NEW QUESTION 31
A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?
- A. Email Body
- B. Footer
- C. Link Content
- D. Envelope Content
Answer: D
NEW QUESTION 32
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