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Salesforce Interaction Studio Accredited Professional certification exam is designed to test your knowledge of the Interaction Studio, a powerful tool within the Salesforce Marketing Cloud. Salesforce Interaction Studio Accredited Professional certification is aimed at professionals who work with the Interaction Studio and need to demonstrate their expertise in its use. Interaction-Studio-Accredited-Professional exam covers a range of topics related to the Interaction Studio, including data management, personalization, journey building, and analytics.
NEW QUESTION # 44
Which development language is used to code the sitemap?
- A. Ampscript
- B. Javascript
- C. jQuery
- D. Python
Answer: B
NEW QUESTION # 45
What are two ways to populate the interaction studio catalog? [check]
- A. Third-party integration
- B. ETL Feed
- C. Email pixel
- D. Web sdk
Answer: B,D
NEW QUESTION # 46
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
- A. Immediate
Answer: A
NEW QUESTION # 47
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
Answer:
Explanation:
Immediate
NEW QUESTION # 48
How many days after the date of upload will files be deleted from the SFTP?
- A. 180 days
- B. 60 days
- C. 90 days
- D. 30 days
Answer: B
NEW QUESTION # 49
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
- A. Recipes
- B. Campaigns
- C. Audiences
- D. Templates
Answer: B
NEW QUESTION # 50
What are the two competitive advantages of interaction studio? [check]
- A. Monitors active time spent and true engagement
- B. Integrated content management system
- C. Managers Consent
- D. True Real-Time Decisioning
Answer: A,D
NEW QUESTION # 51
Which user attribute data types are supported in the identity system?
- A. Multistring
- B. String and integer
- C. String and Multistring
- D. String
Answer: D
NEW QUESTION # 52
What is the rule criteria that you can use in the segment creation process?
- A. Email click throughs
- B. Dimensions
- C. Actions
- D. Social mentions
Answer: C
NEW QUESTION # 53
What can you learn from segment compare on the segment detail tab?
- A. To understand view time purchases attributes revenue by category
- B. To understand what campaign use the segment for targeting
- C. To view individual users that are part of the segment
- D. To compare users, engagement activity and other actions across segments displayed
Answer: D
NEW QUESTION # 54
Which ingredient shows a vistor products or content based on a "people like me" algorithm?
- A. Similar Items
- B. Trending
- C. Collaborative Filtering
- D. Co Browser
Answer: C
NEW QUESTION # 55
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Identify, understand, decide, act, analyse
- B. Data-in, understand, engage, data-out, analyse
- C. Profile, insight, understand, act, analyse
- D. Know, understand, personalise, engage, analyse
Answer: A
NEW QUESTION # 56
What is the interaction studio terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword and author?
- A. Catalog
- B. Channel
- C. Directory
- D. Dimensions
Answer: D
NEW QUESTION # 57
Event API requests are made using what two content types (select 2)?
- A. XML
- B. JSON
- C. CSV
- D. Form URL encoded
Answer: B,D
NEW QUESTION # 58
Which data feed integrates external system data into a user's profile levargaing identity attributes?
- A. Identity feed
- B. User Feed
- C. Catalog Feed
- D. Interaction feed
Answer: B
NEW QUESTION # 59
What are three areas a business user can apply custom catalog dimensions?
- A. Template filtering
- B. Segmentation
- C. Campaign targeting
- D. Reporting
- E. Recipe exclusions and boosting
Answer: C,D,E
NEW QUESTION # 60
What are the three types of ingredients available for a recipe?
- A. Co-Occurrence
- B. Catalog-based and Trending
- C. Promotions
- D. Machine Learning
- E. Recommendations
Answer: A,B,E
NEW QUESTION # 61
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
- B. IS users third party software to match anonymous and knows identifies
- C. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
- D. IS uses probability matching to determine if two or more profiles represent for user identity
Answer: B
NEW QUESTION # 62
How does IS define web template?
- A. The events and behavior of what will be captured on the websites
- B. A google Chrome Extension
- C. A repeatable framework used to create a web campaign
- D. An area on your site that a developer has configured.
Answer: C
NEW QUESTION # 63
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