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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
B) Reach out to a contact in each location and request audience feedback after the presentation.
C) Rewrite the materials for each audience and forward them to the executive.
D) Recommend that the senior executive adapt the presentation for each audience.

2. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Advise transparent communication to affected stakeholders, proportionate to the issue
B) Follow leadership's direction since the issue is minor and unlikely to escalate
C) Delay any communication until legal counsel confirms there is no obligation to disclose
D) Recommend disclosure only if customers or media raise concerns

3. The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A) "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
B) "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."
C) "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."
D) "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."

4. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
B) Aggressively push back against criticism.
C) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
D) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.

5. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
B) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
C) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
D) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.

Solutions: