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Salesforce Email Essentials (EEB101) Sample Questions:

1. A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

A) Subscriber can choose to be removed from the data extension.
B) Subscriber can choose which publications to unsubscribe from.
C) Subscriber can choose to be unsubscribed from all NTO publications.
D) Subscriber can choose to resubscrlbe to the list used for the send.

2. Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)

A) To save the data extension
B) To determine the correct data type
C) To optimize import process speed
D) To ensure data integrity

3. A new data extension named "Orders" contains order dat
a. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

A) OrderNumber will be used as the Primary Key
B) All fields in the data extension are nullable
C) The OrderNumber field will be a Number data type field
D) CustomerID will be used as the Primary Key

4. As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?

A) Group Refresh
B) SQL Query Activity
C) Filter Activity
D) File Transfer Activity

5. Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

A) The subscriber is automatically unsubscribed from the business unit from which the send originated
B) The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
C) The subscriber is automatically unsubscribed from the list from which the send originated
D) The subscriber is automatically redirected to the subscription center to unsubscribe from publications

Solutions: