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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers

A) Custom redirect click
B) Prospect grade
C) File download
D) Email open
E) List membership

2. An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

A) The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.
B) The prospect will immediately progress down the "Yes" path since the email was opened.
C) The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.
D) The prospect will immediately progress down the No' path since the email open did not occur on day 3.

3. Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers

A) The Marketing Cloud Account Engagement field must be a drop-down field.
B) The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
C) The Lead and Contact fields must have the same API name.
D) The Lead and Contact fields must have the same Salesforce field label.

4. A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

A) Total Opt Outs and Hard Bounces
B) Total Sent and Suppression Rate
C) Tracker Domain Verification and Open Rate
D) Click-Through Rate and Soft Bounces

5. By default, which two objects does Pardot write to in Salesforce?
Choose 2 answers

A) a Contact records
B) Lead records
C) Account records
D) Opportunity records
E) Case records

Solutions: