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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Solution Positioning and Differentiation | - Competitive differentiation
|
| Topic 2: Midmarket Value Proposition | - Customer segments and use cases
|
| Topic 3: IBM Business Analytics Portfolio Overview | - Core analytics offerings and capabilities
|
| Topic 4: Sales Process and Enablement | - Sales methodology
|
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question 1
You are in a meeting with the VP of Finance. Which would be a high yield question to ask?
A. Are business users able to create reports and analyze information or are they reliant on IT for this information?
B. Can you tell me how you track the daily volume of your call centers by region and service center?
C. How do you communicate plans and forecasts to other groups in the company such as operations, research and development and sales?
D. Do you have visibility into how your suppliers are impacting your production line efficiency?
Question 2
An existing IBM Midmarket customer has multiple subsidiaries and wants to create a single financial statement. Which IBM product would you recommend?
A. IBM Cognos Disclosure Management Express
B. IBM Cognos Controller Express
C. IBM SPSS Statistics
D. IBM Cognos Express
Question 3
What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?
A. Easy to Buy. Easy to install. Easy to Deploy
B. Easy to Install. Easy to Use. Easy to Buy
C. Easy to Deploy. Easy to Start. Easy to Use
D. Easy to Use. Easy to Deploy. Easy to Buy
Question 4
What is the definition of an IBM sales stage 04 qualified opportunity?
A. The organization has funding (budget) or can achieve funding (budget) that is commensurate with the solutions that you provide, has people within the sphere of influence of the sponsor with the authority to buy. and has a compelling point in time when the solution to the issue should be implemented.
B. An opportunity exists within an organization to either solve a problem or take advantage of an opportunity that either decreases costs, increases revenue, complies with regulations or decreases risk.
C. The customer has funding and will buy something, and is considering multiple sources; uncertainty exists (no solution yet).
D. The customer has been BANT qualified.
Question 5
When selling into an organization, what do you need to know from each individual on the customer team involved with the project?
A. What products do they prefer
B. What is their role and individual agenda
C. How does the project impact their jobs
D. What is their role in the project
Solutions:
| Question 1 Answer: A | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: D |
