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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which type of visualization best represents the distribution of product categories purchased by customers in a specific region?
Response:

A) Scatter Plot
B) Bar Chart
C) Line Chart
D) Funnel Visualization

2. Which steps should be taken to ensure that customer journey analysis results are accurate in Adobe CJA?
(Select two.)
Response:

A) Apply Data Retention Rules
B) Use Predefined Data Views
C) Enable Identity Resolution
D) Validate Profile Permissions

3. Which setting ensures that only relevant events are analyzed in a custom report?
Response:

A) Identity Graph Linking
B) Profile Permissions
C) Data Sync Rules
D) Event Filters

4. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A) Email 5 is attributed $38.4 million in order value during the attribution window.
B) Email 2 generated the highest click-to-order ratio.
C) Email 3 had the greatest average attributed order value per email click.
D) Email 4 was the last email clicked before orders totalling $54.3 million.

5. Which analysis method should be used to determine how often customers return after making a purchase?
Response:

A) Trend Line Report
B) Data Aggregation Report
C) Retention Analysis
D) Engagement Scoring

Solutions: