Adobe AD0-E406 Exam Syllabus Topics:

Topic	Details
Topic 1	Define and evaluate report settings to help set the elements that appear in a report Determine KPI-based primary and secondary success metrics
Topic 2	Describe the workflow that applies to creating Target Activities Identify business KPIs and successfully translate these into optimization goals given key business requirements
Topic 3	Determine the winning variation based on the observed lift, confidence levels and business objectives Based on the Adobe Sample Size Calculator, determine how variables impact the activity
Topic 4	Apply procedures to manage experiences within an experience composer Prioritize test ideas based on business needs, level of effort, and potential for lift
Topic 5	Understand how Automated Personalization Summary reports differ from other reports Construct test hypotheses based on a given scenario and identify hypotheses elements
Topic 6	Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics) Identify opportunities for optimization based on business KPIs and data analysis

Reference: https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/at/at-expert/at-e-business

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